The State of Hip-Hop

n a Time magazine article published this week, Ta-Nehisi Coates speculates on the rapid decline of hip-hop record sales, down 44% since 2000 and moved from 13% of all music sales to 10%. She tracks the rise of 1990s rap entrepreneurs, which arguably reached its apotheosis in 2001 during the height of enterprises such as Roc-A-Fella, No Limit and Bad Boy, through to the industry's current diminution.

The article interviews some insiders, such as Steve Rifkin, the CEO of SRC Records, who stick to dubious platitudes about rap music needing to "get more creative." It mentions Russell Simmons, who recently made an admittedly half-assed call for rappers to start censoring themselves as well as cut down on the flaunting of their wealth.
Maybe a bit more convincing is the Roots' manager Richard Nickels, who claims that hip-hop has lost some of the excitement it gained during the 1990s' gangsta rap. "You had these black guys who came out and had guns. It was exciting to white kids ... It's collapsing because they can no longer fool the white kids." Q-Tip suggests "In rock you have ... all these different strains. And there are different strains of hip-hop, but record companies aren't set up to sell different strains."

Coates' overriding paradigm is that rap is a product that needs to be updated. What do you think '' is this correct way to think about the hip-hop problem? Does the term 'gangsta rap' even apply to today's rap? Would ditching the bling-blang and foul language or 'maturing' boost sales?

courtesy of Prefixmag.com