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Thursday, June 19, 2008

Music Into the Record Stores



There are a lot of ways to get your music into the hands of your
fans these days. There is no question that in the last ten years,
the music industry has changed a lot. Many of the "traditional"
ways that bands get well known, land record deals or even sell
their recordings has changed with the rise of internet marketing
and the Indie movement.


But the fundamental "equation" of being a professional musician
remains the same. And that equation is that you make music which
you must sell so you can continue to devote yourself 100% to being
a full time musician. And, as you well know, you are not the only
musician out there with that ambition. So the competition for fans
to buy our releases and attend our shows is intense. That
competition extends to getting the attention of record labels,
getting gigs locally or on tours and getting records "out there" so
people will buy them. But the equation remains that to be a
successful musician, you have to be able to support yourself with
your music.


The good news is that there are a lot more options not only for
getting recorded but for distributing your original material than
there ever was before. Indie record labels not only are in much
greater abundance than they were only a decade ago, their combined
sales and market impact on the music industry is a serious
challenge to the major record labels.


Often you can find an Indie label that focuses on your genre of
music and/or on your local music scene that will help you get a
release out so you can begin making sales and getting the
recognition you deserve. This is exciting because for decades the
major record labels held the music industry hostage and every band
had only one dream and that was to "get signed" by a major label.

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