What is a 360 Degree Deal?

It's a new version of a recording deal.

The old version was set up for the label and management to get money/percentage from album sales.

In a 360 degree deal means that the label and management get money not only from album sales, but also from concert ticket sales and merchandise sales.

Touring and merch were traditionally the big money makers for artists. Most album sales usually make very little for most bands/artists.



Scary Stuff