The New Horizon

It’s a great time to be an artist interested in building a sustainable career in the music business. With the ongoing changes of the music business and the advent of the digital music industry, there is a thriving music scene and with more options than ever for artists to build and reach fans across the globe.

Technology has forever changed the music industry and is shifting the power from a handful of large corporations back to the artists themselves. Only a few years ago an artist would pretty much have to sign with a label to put a record out due to the high costs of recording and lack of independent distribution options. Today artists can make a fairly high quality recording on their own with some good equipment and readily available software. Most of all, today there are multiple direct ways to distribute CD’s and digital tracks.

That’s the good news.

The challenge is that the music business itself is still quite complex and the technology, licensing and distribution options are so numerous that it can be overwhelming. The industry and related technologies are changing so rapidly that there is virtually no expert to turn to for guidance. It’s also becoming increasingly difficult for serious, high quality artists to get noticed by fans, booking agents, managers, program directors and record labels given the sheer amount of music flooding the market now that pretty much anyone can get their music recorded and distributed.