Working with the Press

The job of a music publicist is to create a database of contacts within the entertainment industry, and determine which magazines, newspapers, fanzines, and e-zines are most likely to review a client's record, interview them, or write a feature story. This job is not any easier than finding a distributor or getting radio airplay.

Publicity, by itself, does not sell a lot of records. It is most effective when your name is consistently in front of music fans. That will not happen overnight. You will most likely be your own music publicist in the beginning, and it will take you some time to learn how to work with the press. But, learning some basic facts about music journalists and how they operate is as important as the tips I gave you for working with distributors and radio stations.

Music journalists are a strange breed. They are, for the most part, a fickle group of individuals with their own inconsistent musical tastes, egos, and attitudes. If you want your local music magazine, or some music e-zine to write a story about you, even review your record, there are some things to learn about these important gatekeepers. If you anticipate getting a newspaper entertainment editor to pay attention to your latest release, or write a feature story on you; being aware of the work habits of these professional journalists can be a great deal of help to you


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