Demos 101

The basics are to choose maybe 6 labels of different calibers and styles. You should look for opportunities on small labels. Larger labels watch the smaller labels for new talent. The larger labels are getting so many demos a week, they don't simply don't have the time to really listen to everything. In general, they are already in contact with the people they are likely to sign in the future. In order to be one of those people, you have to develop yourself as an artist and rise to that situation.

Choose labels you spin or that other people spin. Sit down with boxes of records and take notes. Either fax them or ask on the net for addresses. Starting a relationship with a small label is all about making friends. Look at how the label looks and find someone who reminds you of yourself (same attitudes) except more advanced and established. Sending it to the wrong label is not a big deal. Sending it to the TOTALLY wrong label is just a waste of time. Never try to second guess what the label guy thinks, just let him or her listen to it if they get a chance. Some label people I know just love listening to tapes. Even when they know they won't put it out, they still sit around and listen to them. Some people just fast forward through it and decide immediately. Some people will never even listen to your tape. You don't have to call them and bug them (maybe once, but just to
say hi), just keep sending stuff out and see what happens.

Don't get hung up on pass or fail bullshit. It can be good material but sent to the wrong label, it could be you aren't ready yet. The label might like it, put it out and its still crap. Why trust them more than yourself ? You might hate the record in 6 months. You can put out crap and you can fail to put out good stuff. Don't do either. Do send out demos though. Very simply : put it on a CDR with clear labeling. Some labels feel that if you spent time on the graphics, you probably care more about what you are doing. Some labels just want to hear the music. Properly labeling stuff is important. Put your address and telephone number on it. Wait. Send out more demos every-time you have a batch of material you feel strongly about.