Gigging and Touring as an Indie

Playing live gigs is one of the most traditional ways for musical artists to spread the word about themselves, entertaining fans and attracting new ones. And nothing beats gigging as a way to build a band’s musical chops. Playing gigs also gives you a recurring reason to contact your fan base and promote your act. It’s a great vehicle to collect names for your email list, and it’s the best forum to sell products like CDs and t-shirts.

What’s important to realize is there’s a focused and unfocused way to go about booking and playing gigs, and the difference can spell success or failure for your act.

An unfocused approach might include booking gigs in towns you’ve never played without doing any research into the club you’ve booked. Or it might simply be booking yourself too frequently in the same area. Or it could be booking too big a room, or playing dumpy rooms for too long and establishing yourself as a second-tier live act.

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