How To Write & Send a Press Release

If you are looking to get yourself noticed, the press release (or news release) is the most common tool used to bring an artist or business publicity.

Basically, a press release is a simple, neat-looking sheet or an e-mail that provides news to reporters, editors, bloggers and other media people. Any press that you get from your news release will be free, so it's easy to see why writing a good press release is a valuable skill.

When To Use A Press Release
You can use a release to notify the media about any sort of happening - a new CD release or CD release party, a special gig, or label signing. The thing to remember is: this is news so the press release needs to be "newsworthy".

The "So What" Factor.
The worst thing that you can do is to write an article about you or your event that leaves the reader thinking to themselves "So What?" You want to make sure that your article leaves the reader with the desire to get more information about you and will drive them to go to your website to learn more about you.

The articles that get published are the ones that target the readers with your news. You have to find people who actually care about your news and, you have to figure out if the places where you are submitting your articles have readers who will care about reading about you.