New Approaches to Music Marketing

Okay, so you’ve just made the record of your life. Everyone in the band knows it, the engineer knows it, even your girlfriend knows it, and she’s heard those songs one thousand times. Now what?

There are so many CDs being let loose on the market every day it makes your head swim to think about it. You’ve been around long enough to know that you’re David in a music business still run by Goliaths.

Of course it takes a certain amount of dough to get music in front of press, radio, and fans. Are you able to match the kind of promo budget that goes behind the latest U2 release? Doubtful. The little label that’s already made you an offer is little more than a short- term loan, you don’t have any high-powered lawyers to shop your disc to the big guys, and the only option is to get it out yourself.

Successfully releasing a record on a on a shoestring budget is a challenge, but doable once you make the commitment, combine realism with optimism and take stock of the assets you already possess, beyond $$$, which are currently in short supply. You’d be surprised how liberating it can be once you focus on your resourcefulness rather than lack of resources. This article is about how to turn the impossible to your advantage.


Read the enitre article @http://www.musiciansatlas.com/newsletter/feb08/geedavey.asp